Dunia Roselló

“She was always there where

and when I needed her.”

You fall in love with Dunia from the very first moment. She has that warmth that envelops everything and a natural way of making everything flow, of making everything easier. Helping is in her DNA, and she takes it to every corner of her life: in her work, in her relationships, in every daily gesture. She always finds time—and the way—to be there for others, and she does so with professionalism, ethics, and special sensitivity. Dunia is a team player, inclusive, and makes everyone feel like they belong and feel good. But don’t be mistaken: her kindness is not at odds with excellence. For her, execution has to be impeccable. And if something fails, she will be the network, the support, the solution. She believes that real impact doesn’t come if it’s not communicated with soul. And that’s exactly what she does: translating purpose into words, images, and actions that reach and transform. Dunia intentionally chooses where she puts her energy. Projects with soul find her, and she transforms them from within: taking care of details, elevating the message, and connecting the right people to make things happen. She works where purpose is not a buzzword, but a compass.

1. How do you define yourself when no one is looking? 

I can’t believe that when we leave, boom, that’s it, it’s over… That’s why I want to think that no one truly leaves as long as someone keeps remembering them, so I would love it if when I’m gone, they simply remember me, and when they do, their face lights up, they smile and think “she was always there where and when I needed her.”

2. When you think about your talent, about what you contribute beyond your role, about what makes you unique, what would you say it is?

I love challenges and change doesn’t scare me. I have an innate ability to bring order to chaos, confront problems, and seek solutions. I enjoy breaking down complexity into manageable pieces and seeing how they fit together. I believe evolving and always seeking a better version of ourselves is essential. I am also passionate about organizing, especially when it comes to creating unique moments for the people around me. In 15 minutes, I organize a dinner for twenty people, and I enjoy the process!

3. What values govern your life and how do they manifest in your daily life?

Family and friendship are the engine of my life. They are what drive everything I do! I believe in the power of generosity, as a way of giving back to society part of what I have received, and always doing it accompanied, because I am convinced that by collaborating, you ALWAYS go further. I like to use the magical sum phrase of “1+1>2”, because when shared truthfully, the impact and possibilities multiply.

4. What do you look for in what you do, professionally or personally?

I seek to feel fulfilled and for life to have meaning, beyond simple existence. That what I do leaves a mark and contributes to building a better world. To do this, I want to be where decisions are made and drive real change. To leave my echo chamber, meet people who inspire me, from whom I can learn and whom I can also help. I also seek recognition for the social economy and for women who, day by day, take care of our society in an invisible but essential way.

5.What do you fall in love with, what moves you, what excites you?

Many things enchant me. I get motivated easily! 🤣 It makes me happy to care for the people I love and with whom I share my life, creating safe spaces where they can grow, fulfill themselves, and feel happy. I like to think that the people I interact with live a little better thanks to me. It makes me happy to live in “beauty”: environments that transmit peace to me, projects that make sense, and moments where I feel accompanied and loved. It makes me happy to feel useful and help other people. To think that tomorrow, when I’m gone, and someone thinks of me, their face lights up and they smile.

6. What do you deeply detest?

I know the truth has different facets, and I strive to understand and listen to other realities, but I detest lies, selfishness, and lack of empathy.

7. What happens when people truly see you?

You would have to ask other people that, but I like to think that when people truly get to know me, and discover that I have no ulterior motives, that my will to help is sincere and real, they find a true friend in me.

8. What kind of decisions do you like to be involved in?

I like to be where things happen, where decisions are made, and feel that I bring real value. Challenges attract me, helping to resolve tensions and crises. I have the ability to face complicated situations, with enough composure to analyze them with perspective and seek solutions.

9. What kind of conversations do you think are missing in companies today?

The difficult ones, especially when what needs to be said can make people uncomfortable. There are leaders who prefer to remain in their status quo, unwilling to change. How many times have I heard “if it works, don’t touch it.” Change can be scary, but it is essential for evolving and improving. Because things can always be done better, not because they were done wrong before, but because things evolve and it is important to review them periodically. I would also like to hear more opinions from the teams. Even if you are not an expert in the field, expressing your opinion is ALWAYS positive: in the best case, it will add value, and if not, you will learn and be able to follow the path to understand the decision made.

10. What is a valuable thing you learned from a failure?

I learned that from failure, you have to get up, take time to accept it, but then, quickly, raise your head again and keep going! With a new lesson in your backpack. I firmly believe that failure is part of learning. In our culture, failure is often interpreted as something bad, to be hidden; while in others, such as the Anglo-Saxon, it is understood from resilience, as a necessary stage for growth and improvement. In my career, I have verified that there are no good or bad results, or good or bad people. There are perspectives and/or people in the right or wrong place. All results serve a purpose, and all people have a skill; the key is to find it and enhance it. The phrase perfectly summarizes it: “you cannot judge a fish by its ability to climb a tree.”

11. How do you know you have contributed value to a project or a professional relationship?

I am very demanding, especially with myself, and I find it hard to hold praise. I truly appreciate it, but sometimes I feel undeserving, that anyone could do what I do. But I feel that I have added value when I see a positive impact on the other person, when the people who work with me feel they can grow by my side. I feel that I do my job well when someone comes to me with a question, a doubt, or a vague idea, and I help them organize their thoughts and find solutions that allow them to move forward. I also like to see how, after some time, something I championed continues to function and improve, even without me.

12. If you had to choose a famous phrase that represents you, which one would it be?

I love quotes!! And I have many that I use constantly, but I love Victor Küppers’ formula “(k+s)*a”: where knowledge and skills add up, because they are important, but attitude multiplies, because that is what really makes the difference. The cards are dealt, but it is us who decide how to play them. That places us at the center of the action and reminds us that we always have room to choose the direction we want to take.

13. What would you like to explore or build at this stage of your life?

I love what I do and now, at 50 and starting the second half of my life 😉, I feel very fulfilled and I believe I am at my best. I realize that imposter syndrome has always been present in my life, and – the worst part – is that I was not aware of it. I have always been in the shadows, partly because I thought I didn’t deserve it. Now I see myself with the strength and experience to add to projects and make them visible.

14. If you could write a sentence that someone would remember about you 10 years from now, what would it be?

I can’t believe that when we leave, boom, that’s it, it’s over… That’s why I want to think that no one truly leaves as long as someone keeps remembering them, so I would love it if when I’m gone, they simply remember me, and when they do, their face lights up, they smile and think “she was always there where and when I needed her.”

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